Setapp collections

Setapp contains multiple collections. This tool helps users quickly find the app they need based on their occupation or task. Setapp has both permanent and temporary collections. Temporary collections can cover tech trends (e.g., AI features) or seasonal trends (e.g., macOS Sonoma release).

In Setapp, we add apps to collections manually. This article explains how we choose apps for each collection.

Common rules and criteria

Most collections have specific rules, but all of them share three standard rules:

Each collection must contain at most 15 apps. Ten is the ideal quantity.
Every 3 months, we review the apps in collections. The top 5 most-installed apps will definitely retain their place when the collection is reconsidered. Other apps may be replaced with new ones if suitable candidates are available.
The app rating must be higher than 85% unless a specific criterion exists for the collection.

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Note
You can always request information about your app performance from your Developer Support Representative or by email: [email protected].

Permanent collections

Collection's name	Target audience	Criteria
Setapp starter kit	People who have a specific problem and want to solve it immediately with the help of an app.	Apps that cover popular use cases for most users. App rating > 90%
AI toolkit	Innovators who are eager to incorporate AI technologies into their daily routine.	App has AI features
Designer's toolkit	Designers and people with creative professions.	MacPaw designers' recommendations
Developer's toolkit	Backend and frontend developers.	MacPaw developers' recommendations
Manager's toolkit	Managers at all levels.	MacPaw managers' recommendations
Content creator's toolkit	Bloggers, video makers, copywriters, social media specialists, and similar professionals.	MacPaw creative specialists' recommendations
Productivity toolkit	Specialists whose work is closely related to digital products (content creators, creative entrepreneurs, managers, researchers, scientists, teachers).	Productivity apps
Power user's toolkit	Advanced users who either create software (developers, designers, managers, UX/UI writers, etc.) or love to customize their Mac.	Most used by "Power user" plan subscribers

Temporary collections

We experiment with temporary collections. These are examples of temporary collections we've had:

Collection's name	Target audience	Criteria
Freelancer's toolkit	Freelancers and small business owners.	Creative Lounge community recommendations
macOS Sonoma upgrade toolkit	macOS Sonoma users.	Apps that work natively on Sonoma
Educational toolkit	Students and educators.	Apps that meet students' and educators' needs