Marketing guidelines

Software categories

Assigning your app to some app category is essential for several reasons.

First, an app assigned to a particular category is much faster and easier to find. Especially when a user chooses Application Category arrangement option in the Applications folder. Second, when the number of apps within the platform grows, Setapp will group them by categories to improve user experience.

You can specify one of the available categories in the Info.plist file of your app by filling in the LSApplicationCategoryType key with a UTI of the appropriate category.

More information is available here.

Improving user experience

The Setapp platform thoroughly selects apps of exceptional value and quality. Therefore, the total number of apps on Setapp is incomparably lower than on other popular distribution platforms. This approach simplifies the promotion of your app and allows it to find its audience quickly.

However, as a developer, only you can motivate users to open your app more than once and foster their loyalty. So, if you want your app to be more friendly and attractive to users, follow these recommendations:

• Add some onboarding hints that advise on how to get maximum value from your app during the first launch. This condition is particularly crucial if your app includes some sophisticated functionality.
• Supply key elements and controls of your app’s UI with short tips or descriptions.
• Use Setapp’s proven method for gathering users’ contact information.
• Don’t ask users to share their personal information during the app's first launch.
• Don’t add your app to the list of login items without asking a user’s permission. Also, note that it is preferable to make such prompts starting from the second launch of the app.
• Ensure all links within your app and those you provide on Setapp are valid.
• Supply your app with user guides and help files.
• Support users on every important configuration step and provide essential assistance via email, online chat, phone, or any other convenient method.
• Provide wizards for complicated configuration processes, if needed.

Summing it all up, please remember that all the metadata and additional materials are part of the experience with your product on the service. The quality of texts and materials is vital since they are the first bits of the product that your potential users see. Do your best to make them choose your app.