Setapp Marketplace overview

Setapp Marketplace is a curated app distribution platform designed to help developers reach users, monetize their products, and scale sustainably — while offering users a simple and trusted way to discover and use high-quality apps.

Setapp Marketplace supports multiple distribution models under a single platform, allowing developers to choose how their apps are offered and how revenue is generated.

For users, Setapp provides:

• access to hand-picked, high-quality apps
• simple discovery and installation
• transparent pricing models

For developers, Setapp provides:

• distribution and discoverability
• licensing, payments, and tax management
• analytics and reporting
• first-line user support for billing and licensing issues

Distribution models on Setapp

Setapp currently supports two primary distribution models within the Setapp Marketplace:

• Setapp Membership
• Single-App Distribution

You can choose to participate in one of them or in both models in parallel.

Note: You can sell and distribute your apps on Setapp in addition to your other distribution channels.

Setapp Membership

Setapp Membership is a subscription model where users pay a single monthly fee to access a curated catalog of apps.

With Membership:

• users subscribe once and get access to many apps
• developers earn revenue based on app usage
• apps are curated and balanced across the catalog

Membership remains a core part of Setapp and continues to evolve alongside new distribution options.

Single-app distribution

Single-App Distribution allows users to purchase access to a specific app individually.

With Single-App Distribution:

• users get a single app, not the full catalog
• apps are available via direct one-time purchase or individual subscription

Single-App Distribution provides extra flexibility for pricing, positioning, and monetization.

Revenue share

Setapp supports different business models depending on the distribution method used.

Setapp Membership revenue model

• Revenue is shared based on app usage
• Developers receive 70% revenue share
• Developers who bring subscribers to Setapp receive an additional +20% Partner fee, for up to 90% total revenue share

This model rewards sustained usage and long-term value within the Membership ecosystem.

Single-app distribution revenue model

For apps distributed via Single-App Distribution:

• Revenue is generated from direct app sales
• Developers receive 85% revenue share of the app subscription fee
• Developers receive 75% revenue share of the app purchase

This model provides predictable per-sale revenue and supports both subscriptions and one-time purchases.

Note: Find more information in the Monetizing your app article.

Supported platforms

The table below provides a high-level overview of supported platforms and the minimum versions currently available on Setapp.

How to join Setapp as an app developer?

We usually reach out to developers whose products stand out to us — but you’re also very welcome to submit the form on our website. If something went wrong, let us know at [email protected].

We care deeply about maintaining a high standard across the platform, so if you feel your product is ready for that level, we’d love to hear from you. Please see our Review guidelines and Setapp app requirements.