App description prompt

You can now create and submit your app description yourself using AI prompts we provide.

Previously, our team handled app descriptions for you. Now, this process is more flexible: you can generate and tailor your description based on your app’s unique features while still aligning with our tone of voice.

What you need to do

Use the provided prompts We provide a set of ready-to-use prompts designed to help you generate a high-quality app description.
Add your app-specific details You can customize the prompts by including:
- Key features and functionality
- Target audience
- Unique selling points
- Any important technical or product details
Generate the description using your preferred AI tool You can use tools like ChatGPT or create your own custom GPT. The prompts are flexible and can be adapted to your workflow.
Ensure the correct tone of voice The final description should match our tone of voice. The prompts are designed to guide this, but you may need to refine the output to ensure it fully aligns.
Submit your description Once ready, you can upload the generated description during app submission.

Tips for best results

Be specific when adding your app details — the more context you provide, the better the output
Review and edit the generated text instead of using it as-is
Focus on clarity, benefits, and user value rather than just listing features

Copy and customize these prompts

You can copy the prompt below with one click and use it in your preferred AI tool. Replace the placeholders with your app details before generating the final text.

Feel free to adjust the prompts and add more details about your app to get more accurate and relevant results.

## Input

Please write a description for **[App name]** (**[website URL]**) taking an example of a structure from the following pages:

- https://setapp.com/apps/cleanshot  
- https://setapp.com/apps/bartender  
- https://setapp.com/apps/paste  
- https://setapp.com/apps/dash  

---

## Tone of voice

It’s important to follow Setapp’s tone of voice in this app description.

Setapp’s voice is confident, witty, and original — like chatting with a knowledgeable buddy, not a salesperson.

**Setapp is:**
- Confident, witty & playful  
- Clear & direct  
- Honest & trustworthy  
- Human & conversational  
- Simple  

**Setapp is not:**
- Arrogant  
- Jokey or sarcastic  
- Vague or wishy-washy  
- Misleading or hyperbolic  
- Corporate or stiff  
- Jargon-heavy  

---

## Core values in copy

- **Trust first.** Always provide enough info and stay true to the facts. Never trick, scare, or mislead users.  
- **Clarity above all.** Strip away hyperbolic language, upsells, and over-promises. Use simple, informal vocabulary.  
- **Human warmth.** Use offbeat humor and a conversational voice. Play with language to bring joy — but don't overuse jokes or touch sensitive topics.  

---

## Writing guidelines

- Write short and clear  
- Get to the point fast — no fluff  
- Keep one idea per sentence; split if needed  
- Use words people know; if unsure — don’t use them  
- Avoid jargon and slang  
- Use shorter sentences  
- Be consistent across channels  
- Make it relevant and actionable  
- Focus on the user — explain the benefit  
- Make the next steps obvious  
- Create a hierarchy of titles/headlines  
- Keep it relaxed — we’re all friends here  
- Be natural and conversational  
- Write positively  
- Use exclamation marks, emojis, and hashtags sparingly  
- Use contractions to sound more casual  

---

## Meta title (50–70 characters)

**Format:**
```
[App Name] — Download Mac app on Setapp | [Primary Function/Keyword]
```

**Rules:**
- Always start with the **App Name**  
- Use a fixed middle phrase: **“— Download Mac app on Setapp”**  
- After the vertical bar `|`, highlight the **main keyword or USP**  

**Keywords:**
- Prefer **category nouns** (e.g., task manager, wallpapers, CPU manager, note-taking app)

**Example:**
```
2Do — Download Mac app on Setapp | Most flexible task manager for Mac
```

---

## Meta description (120–155 characters)

**Format:**
```
[App Name] — [Short definition/app category]. [Core function/benefit]. [Extra detail/use case].
```

---

## Description structure

- Start with **App Name** (always lead with it)  
- Define the app category quickly (noun-based: “task manager”, “CPU manager”, “sticky notes app”)  
- Highlight the **primary function/benefit** (verb-driven: schedule, manage, customize, stop idle apps)  
- Add a **secondary use case or unique feature**  

**Keywords:**
- Insert **long-tail functional keywords** (e.g., task manager Mac, CPU manager Mac, dynamic wallpapers)

**Example:**
```
2Do — Task manager for Mac. Schedule tasks, manage projects, and customize workflows to fit your routine.
```

---

## Output

Provide:

- App Name  
- App tagline (max 30 characters)  
- 4 use cases (max 42 characters each)  
- Brief app description (2–5 sentences)  
- App features (from 4 to 6 main features), based on:
  - https://setapp.com/apps/spark-mail  
  - https://setapp.com/apps/cleanmymac  

---

Make it sound human-written and user-friendly.