Monetizing on Setapp

Setapp provides a flexible monetization framework that allows app developers to earn revenue while maintaining a great user experience. Instead of aggressive monetization mechanics, Setapp focuses on transparency, long-term value, and sustainable growth for both developers and users.

This page gives a high-level overview of how monetization works on Setapp. Detailed explanations of each model are available in the following sections.

How monetization works on Setapp

Monetization on Setapp is built around a curated ecosystem. All available monetization models follow the same core principles:

• Curated distribution
  Only high-quality apps that meet Setapp’s standards become part of the ecosystem.
• Transparent revenue sharing
  Revenue is distributed according to clear and predictable rules, depending on how users interact with apps.
• User-first experience
  No ads, no hidden fees, and no disruptive monetization mechanics.
• Sustainable growth
  The system is designed to support both well-established products and emerging apps over time.
  

Monetization models at a glance

Setapp supports multiple monetization models designed for different product types and business goals.

The diagram below shows all available monetization models on Setapp and how they relate to each other.

Depending on your product strategy, you may use one model or combine several of them

Refunds and chargebacks

If a user got a refund, the refunded amount is excluded from your revenue calculations.

Refund handling follows Setapp’s standard billing and refund policies.