Setapp Marketplace overview

Setapp Marketplace is a curated app distribution platform designed to help developers reach users, monetize their products, and scale sustainably — while offering users a simple and trusted way to discover and use high-quality apps.

Setapp Marketplace supports multiple distribution models under a single platform, allowing developers to choose how their apps are offered and how revenue is generated.

For users, Setapp provides:

• access to hand-picked, high-quality apps
• simple discovery and installation
• transparent pricing models

For developers, Setapp provides:

• distribution and discoverability
• licensing, payments, and tax management
• analytics and reporting
• first-line user support for billing and licensing issues

Distribution models on Setapp

Setapp currently supports two primary distribution models within the Setapp Marketplace:

• Setapp Membership
• Single-App Distribution

You can choose to participate in one of them or in both models in parallel.

Note: You can sell and distribute your apps on Setapp in addition to your other distribution channels.

Setapp Membership

Setapp Membership is a subscription model where users pay a single monthly fee to access a curated catalog of apps.

With Membership:

• users subscribe once and get access to many apps
• developers earn revenue based on app usage
• apps are curated and balanced across the catalog

Membership remains a core part of Setapp and continues to evolve alongside new distribution options.

Single-app distribution

Single-App Distribution allows users to purchase access to a specific app individually.

With Single-App Distribution:

• users get a single app, not the full catalog
• apps are available via direct one-time purchase or individual subscription

Single-App Distribution provides extra flexibility for pricing, positioning, and monetization.

Revenue share

Setapp supports different business models depending on the distribution method used.

Note: Find more information in the Monetising your app article.

Setapp Membership revenue model

• Revenue is shared based on app usage
• Developers receive 70% revenue share
• Developers who bring subscribers to Setapp receive an additional +20% Partner fee, for up to 90% total revenue share

This model rewards sustained usage and long-term value within the Membership ecosystem.

Single-app distribution revenue model

For apps distributed via Single-App Distribution:

• Revenue is generated from direct app sales
• Developers receive 85% revenue share on each sale

This model provides predictable per-sale revenue and supports both subscriptions and one-time purchases.

Supported platforms

The table below provides a high-level overview of supported platforms and the minimum versions currently available on Setapp.